We’re not sure where this stereotype came from – maybe from Hollywood movies where each more or less charismatic character is a wine expert. Yes, we’re serious here. When was the last time you have seen a movie where a man goes to restaurant asking the waiter to bring something of year 1965, preferably from the southern hill, explaining to his female partner that it was a great year.
Seems funny, but in reality, what happens is that people get a wrong perception that good wine is expensive. That’s bad for the industry, where there are countless small wineries (and larger manufacturers) that offer product of amazing quality at bargain prices. Of course, they have their own admirers, but ‘thanks’ to movies like that it’s not a mass product (but we think it should be).